The Math
Why shared leads lose before you dial.
A shared lead is sold to four or five firms at once. By the time you call, the taxpayer has already talked to your competitors and treats you like the fifth telemarketer. That is not a sales skill problem. It is a math problem. Here it is.
100 leads at a low price
- Sold to 5 firms, so you are one of five calling
- Contact rate drops because they stop answering unknown numbers after the third firm
- Close rate drops because you are competing on price on every call
Result: far fewer signed clients per 100, and every one cost you a price war.
100 leads to your firm only
- One firm calling, yours
- Higher contact rate, because you are the only call
- Higher close rate, because there is no price war, just the case
Result: the industry pattern is three to five times better conversion than shared.
Why cheap is expensive.
A shared lead can look cheaper per lead and still cost you more per signed client, because it takes so many more of them to sign one. On a case worth $6,250 in revenue, the gap between three to five times conversion is the whole business. Exclusive is not a premium, it is the cheaper way to sign a client.
We deliver every case to one firm, yours, never resold.
Put your own close rate into the math and see the gap for yourself.
Run your firm's numbers on a 30 minute call